Post by account_disabled on Feb 27, 2024 10:33:29 GMT
Facebook for businesses: are the advantages that great? 1. Facebook is a courtyard and it talks about you too People talking InnaFelker / Shutterstock.com Just because you have a small business, a neighborhood toy store or a restaurant, and you are not Mr Benetton, does not mean that no one will talk about you online. Because Facebook (let's face it!) is many things and it is also a courtyard: placing a chair in the courtyard and placing an ear against the wall to find out what is being said about you and (if necessary) intervening is a good and right thing. Managing a negative review on your page is much better than reading it by chance among the comments of a post from our elementary school classmate's sister-in-law. 2. It's not true that Facebook is for digital natives: your grandmother is there too Many companies are convinced that Facebook is the right place to talk to young people and adults, but not to the over 55s, because my customers, who are even 80 years old, aren't on Facebook... ! In reality, things are not like this: among the 28 million active users in Italy , there is probably also your grandmother, since already in 2014 the over 56s constituted 10% of the subscribers to the social network (the writer manages the fan page of a magazine about food and gastronomic culture and has the impression that the number of grandparents in charge is continually increasing!) The largest demographic group, however, is that of users between 36 and 45 years old , who make up almost 22% of the total : you can find the data on Vincos Blog's Facebook Observatory .
Facebook identifies who is really interested in your services A very important reason Panama mobile number list why in our opinion it is worth being there is that Facebook makes a service or activity known to a specific target , without bothering those who are not interested in that topic, and for this you do not necessarily have to pay, as is often you think. Let me explain: Mr. Zuckerberg, between one charity campaign and another, is going out of his way to ensure that the Facebook algorithm shows us in our Newsfeed what we are really interested in . This means that if I am passionate about fashion design , and every time a post on the topic comes across me I click, like, comment, share, Facebook identifies fashion design as my interest and continues to offer me content on subject. Putting aside the abstract observations on the target and its interests for a moment, to understand what we are talking about let's make it personal: would you prefer to be hammered by a radio commercial, or read a post relating to a topic that interests you? 4. If I pay he gives me superpowers social superhero If I then want to invest a nest egg on paid campaigns, it gives me "superpowers": Facebook ads allow me to profile the recipients of my campaign in a much more specific way, and to send a post or advert to the target that interests them. to my company , specifying gender, age group, interests, gender (if useful for the type of business), geographical area of interest.
If you want to know how it does it and if it works, you can take a look at the Facebook for business page , which reports some success stories , including that of Durex which, apparently, thanks to the social network, increased its sales by 25%. % (in defiance of the old progress advertisements on the importance of contraception!). 5. A fan of yours is a potential apostle… …And we all know where 12 apostles were able to get to 2000 years ago. I allow myself this simple humor, just to tell you that whoever likes a fan page, interacts with its contents and speaks well of us on our page or elsewhere, is giving us great free advertising , the most powerful there is: it is waving a direct and uncontrolled positive experience from the rooftops . Furthermore, those who have really enjoyed themselves with a service or a product are more often than not led to fiercely defend those who provided it to them: they are grateful to them , because (even if to a small extent) it has improved the quality of their life. . He will therefore be happy to give all the relevant information to anyone who asks him. A bit like what happens between two ladies in line at the cured meat counter discussing a miraculous product for cleaning the house, with one difference: the Facebook comment is potentially there for all to see . 6. On Facebook we establish a human relationship with our customers Human relationship Yes, it may sound ridiculous, but Facebook Marketing has a very strong human side, which also involves those who manage a company page for work. Those who comment tell you about their real experiences , talk to you about their needs, make proposals, discuss with you. This offers you margins for improvement that probably no market survey will ever be able to offer you.
Facebook identifies who is really interested in your services A very important reason Panama mobile number list why in our opinion it is worth being there is that Facebook makes a service or activity known to a specific target , without bothering those who are not interested in that topic, and for this you do not necessarily have to pay, as is often you think. Let me explain: Mr. Zuckerberg, between one charity campaign and another, is going out of his way to ensure that the Facebook algorithm shows us in our Newsfeed what we are really interested in . This means that if I am passionate about fashion design , and every time a post on the topic comes across me I click, like, comment, share, Facebook identifies fashion design as my interest and continues to offer me content on subject. Putting aside the abstract observations on the target and its interests for a moment, to understand what we are talking about let's make it personal: would you prefer to be hammered by a radio commercial, or read a post relating to a topic that interests you? 4. If I pay he gives me superpowers social superhero If I then want to invest a nest egg on paid campaigns, it gives me "superpowers": Facebook ads allow me to profile the recipients of my campaign in a much more specific way, and to send a post or advert to the target that interests them. to my company , specifying gender, age group, interests, gender (if useful for the type of business), geographical area of interest.
If you want to know how it does it and if it works, you can take a look at the Facebook for business page , which reports some success stories , including that of Durex which, apparently, thanks to the social network, increased its sales by 25%. % (in defiance of the old progress advertisements on the importance of contraception!). 5. A fan of yours is a potential apostle… …And we all know where 12 apostles were able to get to 2000 years ago. I allow myself this simple humor, just to tell you that whoever likes a fan page, interacts with its contents and speaks well of us on our page or elsewhere, is giving us great free advertising , the most powerful there is: it is waving a direct and uncontrolled positive experience from the rooftops . Furthermore, those who have really enjoyed themselves with a service or a product are more often than not led to fiercely defend those who provided it to them: they are grateful to them , because (even if to a small extent) it has improved the quality of their life. . He will therefore be happy to give all the relevant information to anyone who asks him. A bit like what happens between two ladies in line at the cured meat counter discussing a miraculous product for cleaning the house, with one difference: the Facebook comment is potentially there for all to see . 6. On Facebook we establish a human relationship with our customers Human relationship Yes, it may sound ridiculous, but Facebook Marketing has a very strong human side, which also involves those who manage a company page for work. Those who comment tell you about their real experiences , talk to you about their needs, make proposals, discuss with you. This offers you margins for improvement that probably no market survey will ever be able to offer you.